PRSA Health Academy Conference

 

health-academy.jpgprsa-logo.jpg

PR and health care are my two passions in life, so if you feel the same way, you should attend the 19th annual PRSA Health Academy conference in Chicago, April 2-4. 

The conference will address strategies for communicating effectively to to the cross-generational and multicultural health care consumer.  Implementing PR strategies and tactics in the health care field and using social media will also be discussed.

In today’s society, health care consumers want products and services to accomodate their lifestyles.  Targeted communications play a critical role.  Whether it’s a consumer’s age, gender, ethnicity or sexual orientation, they expect health care practices to meet their individual needs.

By attending the conference, you will be able to sharpen your PR skills and learn effective strategies.

It can be quite a challenge for PR professionals to communicate health information because there are many ways people access and process information.  Information on the Web for instance has to be quick and easy to access.

PR professionals need to think about their target audience.  What do consumers want to know?  What do consumers want to look at?  The younger generation wants to access social networks and click on links to retrieve information.  The older generation needs information to be accessible and written clearly so it’s understandable, but all information needs to be relevant to everyone.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: